Cultural Intelligence Assistant
Travel respectfully. Travel deeply.
Our Approach
The places we visit are not stage sets. They are living, layered cultures with their own grammar of behavior. Éto's cultural intelligence layer prepares you to enter that grammar with awareness — making your trip richer for you, and gentler for the places you visit.
Local Customs
From shoe etiquette in Japan to the long lunch in Spain, the unwritten rules that shape daily life.
Etiquette
Greetings, gift-giving, tipping, and the gestures that travel further than language.
Cultural Expectations
Dress codes for religious sites, photography restrictions, and quiet hours.
Language Tips
Twenty essential phrases per destination — pronounced respectfully, used confidently.
Historical Context
Brief, accurate background on the places you'll visit, beyond the guidebook summary.
Field Notes
A sampling of what you'll learn.
Japan
- Remove shoes before entering homes and many restaurants
- Avoid speaking loudly on trains
- Tipping is not customary — and may confuse
France
- Always greet with 'Bonjour' before any request
- Lunch is sacred — don't expect quick service
- Address people with vous, not tu, until invited
Iceland
- Shower thoroughly (without swimwear) before entering pools
- Never walk on moss — it takes decades to recover
- Tipping is included in the bill